Accurate Customer Address Database Article Reivew
Accurate Customer Address Database Article Reivew
Content Type
User Generated User
rin09990 Subject
Business Finance
Description
here is the link to the article. https://www.business2community.com/consumer-market…
write a script of the presentation including the following items:
- Discussion points:
Name of the article; publication source; author; date of publication.- A synopsis of the article (Don’t repeat/read the article)
- Why you chose this article and how it relates to a current topic and/or section of the textbook (I will attach the textbook shortly)
- Reflections on the event and the implications for CRM.
- Two discussion questions for the class with answers.
the topic of the week is the customer database. I will attach the textbook.
1 attachmentsSlide 1 of 1
Unformatted Attachment Preview
CHAPTER 11 DEVELOPING AND MANAGING CUSTOMERRELATED DATABASES CHAPTER OBJECTIVES By the end of this chapter you will understand: • The central role of customer-related data in the achievement of CRM outcomes. • The importance of data quality to CRM performance. • The issues that need to be considered in developing a customerrelated database. • How data integration contributes to CRM performance. • The purpose of a data warehouse and data mart. • The uses of knowledge management systems in CRM. Copyright © 2015. Taylor & Francis Group. All rights reserved. INTRODUCTION Customer-related databases are the foundation for the execution of CRM strategy. Proficiency at acquiring, enhancing, storing, analyzing, distributing and using customer-related data is critical to CRM performance.
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Accurate Customer Address Database Article Reivew
Content Type
User Generated User
rin09990 Subject
Business Finance
Description
here is the link to the article. https://www.business2community.com/consumer-market…
write a script of the presentation including the following items:
- Discussion points:
- Name of the article; publication source; author; date of publication.
- A synopsis of the article (Don’t repeat/read the article)
- Why you chose this article and how it relates to a current topic and/or section of the textbook (I will attach the textbook shortly)
- Reflections on the event and the implications for CRM.
- Two discussion questions for the class with answers.
the topic of the week is the customer database. I will attach the textbook.
1 attachmentsSlide 1 of 1
Unformatted Attachment Preview
CHAPTER 11 DEVELOPING AND MANAGING CUSTOMERRELATED DATABASES CHAPTER OBJECTIVES By the end of this chapter you will understand: • The central role of customer-related data in the achievement of CRM outcomes. • The importance of data quality to CRM performance. • The issues that need to be considered in developing a customerrelated database. • How data integration contributes to CRM performance. • The purpose of a data warehouse and data mart. • The uses of knowledge management systems in CRM. Copyright © 2015. Taylor & Francis Group. All rights reserved. INTRODUCTION Customer-related databases are the foundation for the execution of CRM strategy. Proficiency at acquiring, enhancing, storing, analyzing, distributing and using customer-related data is critical to CRM performance.
Do you have a similar assignment and would want someone to complete it for you? Click on
the ORDER NOW option to get instant services at LindasHelp.com. We assure you of a well
written and plagiarism free papers delivered within your specified deadline.