Case study 10.1 week 7
Case study 10.1 week 7
Please read the uploaded Case Assignment 10-1 (“Coca-Cola India”) in Corporate Communication and respond to the questions below:
- What are the key problems that Gupta should focus on in the short term and in the long term?
- What is your recommendation for Coke’s communication strategy?
- Who are the key constituents? Could Coke India have avoided this crisis?
Case study 10.1 week 7
Please read the uploaded Case Assignment 10-1 (“Coca-Cola India”) in Corporate Communication and respond to the questions below:
- What are the key problems that Gupta should focus on in the short term and in the long term?
- What is your recommendation for Coke’s communication strategy?
- Who are the key constituents? Could Coke India have avoided this crisis?