Discussion 3- 10 hours from now. maximum time
Discussion 3- 10 hours from now. maximum time
View the video link below. Tom Ryan, founder of Smashburger, explains how he exploited a gap in the hamburger market between the value-oriented fast food burger joint and the more time consuming sit-down restaurant. Smashburger sells premium priced gourmet burgers in an inviting atmosphere with speedy service. A key challenge for Ryan was identifying the right balance between price and quality. Discuss the following,– how does Smashburger’s differentiation strategy allow them to charge premium prices?,– what is Smashburger’s pricing strategy? (discuss the balance betwen price and quality),– and what challenges did Smashburger face in the latest recession of 2008?.
Post your response. Post your response. Your main response should be a minimum of 150 words and no more than 250 words. You will also need to respond on at least two classmate’s response.
Link to “Smashburger”
https://drive.google.com/file/d/0B7bYuBh60HFXemlnTC1NTDJJeWs/view
Discussion 3- 10 hours from now. maximum time
View the video link below. Tom Ryan, founder of Smashburger, explains how he exploited a gap in the hamburger market between the value-oriented fast food burger joint and the more time consuming sit-down restaurant. Smashburger sells premium priced gourmet burgers in an inviting atmosphere with speedy service. A key challenge for Ryan was identifying the right balance between price and quality. Discuss the following,– how does Smashburger’s differentiation strategy allow them to charge premium prices?,– what is Smashburger’s pricing strategy? (discuss the balance betwen price and quality),– and what challenges did Smashburger face in the latest recession of 2008?.
Post your response. Post your response. Your main response should be a minimum of 150 words and no more than 250 words. You will also need to respond on at least two classmate’s response.
Link to “Smashburger”
https://drive.google.com/file/d/0B7bYuBh60HFXemlnTC1NTDJJeWs/view